This 2020 it was the debut of a star studded event, which held in Dubai’s Coca Cola Arena. The prestigious event was recognized as Pakistan International Screen Awards 2020. A versatile celebrity list was elected by the management of PISA to host, perform and award.
The event gave hype to the celebrities who were flown out on a private jet by the management. It seemed as an all-paid vacation to Dubai. Though this event was held to rejoice the struggle and hard work of Pakistani celebrities yet it disappointed few gems of our industry. According to reports and social media analytics,
management of PISA misused the faces and names of our celebs as part of its marketing strategy.
The work of our few ideals were acknowledged during nominations but when everyone was gearing for the final ceremony, the stars were left behind in the race, despite of being nominated.
Alas! Hence PISA has been furiously criticized on its debut attempt and a question has been marked over its credibility.
The epitomes of our industry (Nabeel Zafar, Rafay Mahmood) itemized their aggression on social media.